The present reality in tourism sets new priorities in the development agenda of destinations, and reinforces the need to move to alternative models which have to meet the increased demands of modern tourists, always emphasizing on experiences. Wine tourism constitutes simultaneously:
A Tourist Behaviour which occurs via visiting vineyards, wineries, wine festivals or wine exhibitions, where tastings and getting to know the main features of the destination, constitute the primary motivation for the participants.
Marketing opportunity, which allows winemakers, first, to develop direct communication channels with the consumer and also to achieve in-house sales of their products
Tourism development strategy: The strong connection of the wine product with the landscape and culture of a region provides the conditions for setting up a grid of tourist activities, the benefits of which do not affect only the wineries.